Privacy Policy
Last Updated: January 30, 2026
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At Walton Coast Real Estate, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website and services.
WHAT INFORMATION DO WE COLLECT?
We may collect the following types of personal information:
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Name and contact information (email address, phone number, mailing address)
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Property preferences and real estate interests
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Communication history and correspondence
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Information about your use of our website (IP address, browser type, pages visited)
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Any other information you voluntarily provide when requesting information about Northwest Florida real estate
HOW DO WE COLLECT INFORMATION?
We collect information in the following ways:
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Directly from you when you fill out contact forms, request property information, or sign up for our services
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Through your email, phone, or text communications with us
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Automatically through cookies and similar technologies when you visit our website
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Through our customer relationship management system, WiseAgent, which we use to organize and manage client information
WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
We collect your personal information solely to:
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Help you locate real estate opportunities in the Northwest Florida real estate market
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Provide you with property listings, market updates, and information you've requested
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Respond to your inquiries and communicate effectively about your real estate needs
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Improve our services and website experience
We do not sell, rent, or share your personal information with third parties for marketing purposes. Your data is used exclusively to serve your real estate interests.
HOW DO WE STORE, USE, SHARE, AND DISCLOSE YOUR INFORMATION?
Storage: Your personal information is securely stored in our systems, including WiseAgent, our customer relationship management platform. We implement appropriate technical and organizational security measures to protect your data from unauthorized access, alteration, or destruction.
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Use: We use your information only for the purposes outlined in this policy—primarily to assist you with your real estate needs in Northwest Florida.
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Sharing: We do not share your personal information with third parties except:
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When necessary to provide our services (such as storing data in WiseAgent)
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When required by law or to protect our legal rights
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With your explicit consent
Disclosure: We will never sell your data to third parties. Any service providers we work with (like WiseAgent) are bound by confidentiality agreements and use your data only to support our services to you.
HOW DO WE COMMUNICATE WITH YOU?
We will communicate with you through the following methods, based on your preferences and the contact information you provide:
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Email
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Phone calls
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Text messages
We will only contact you after you have requested information from us. You have full control over how and when we communicate with you, and you may opt out at any time using the methods described below.
HOW DO WE USE COOKIES AND TRACKING TOOLS?
Our website may use cookies and similar tracking technologies to:
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Remember your preferences and settings
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Understand how you use our website
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Improve website functionality and user experience
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Analyze website traffic and trends
You can control cookie settings through your web browser. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect some functionality of our website.
HOW CAN YOU WITHDRAW YOUR CONSENT?
You have the right to withdraw your consent and control your personal information at any time:
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To unsubscribe from emails: Click the "unsubscribe" link at the bottom of any marketing email we send you.
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To opt out of text messages: Reply "STOP" to any text message you receive from us, or contact us directly.
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To stop all communications: Contact Jessica at info@waltoncoast.com or call 850-974-6515.
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To request data deletion: Contact us using the information below, and we will delete your personal information from our systems (except where we are required to retain it by law).
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To update your information: Contact us at any time to update or correct your personal information.
PRIVACY POLICY UPDATES
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
WHY DO WE COLLECT YOUR PERSONAL INFORMATION?
We collect your personal information solely to:
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Help you locate real estate opportunities in the Northwest Florida real estate market
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Provide you with property listings, market updates, and information you've requested
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Respond to your inquiries and communicate effectively about your real estate needs
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Improve our services and website experience
We do not sell, rent, or share your personal information with third parties for marketing purposes. Your data is used exclusively to serve your real estate interests.
QUESTIONS AND CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact:
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Jessica Brown
Walton Coast Real Estate
Email: info@waltoncoast.com
Phone: 850-974-6515
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We are committed to addressing your privacy concerns promptly and transparently.